Nowadays, almost every business has a website, whether it operates on a brick and mortar basis at the same time or exists solely online. With the success of market giants such as Amazon, it’s really not hard to see why. Operating online gives your business an edge. It means that potential customers can access your store at any time of the day or night, meaning that your store can quite literally operate for twenty-four hours a day, seven days a week. This means minimal missed sales! It’s also good to bear in mind that by setting up a website, you open your company up to a worldwide audience. Anyone located anywhere can access your wares as long as they have an internet connection. So, if you’re considering setting up online, we fully endorse your venture! But there are a few things that you should bear in mind before getting to work. Here are a few aspects of web design that every small business owner should consider beforehand!

Design

Web design is a whole lot more complex than you may initially have thought it to be. The process is often trivialised or minimised by companies who attempt to rope you into their hosting sites which allow you to use free themes to create a website. However, it’s important to remember that free themes or even purchased themes are not unique. They’re sold to hundreds or thousands of people every day.

So, if you want your site to stand out from the crowd, you’re going to have to create something unique, and unless you have an extensive understanding of complex CSS and HTML coding, you can find yourself feeling a little lost. So, always collaborate with professionals in web design who will be able to take your ideas and convert them into a code, bringing them to life on the screen in front of you. Look for an individual or agency with extensive experience, as this will mean that they have a good idea of what works and what doesn’t, allowing them to guide you along the way.

Branding

In order to craft a space for yourself and your business within the consumer marketplace, you’re going to have to lay a whole lot of focus on branding and your small business’ brand image. Branding is essentially what lets people know what you and your products are all about. It also helps consumers to differentiate between your products and the alternatives supplied by other companies. So, your brand should be bold and noticeable. Generally speaking, branding should be established so that consumers can differentiate between you and your competition within moments of seeing anything associated with your company.

This goes for your storefront, product labels, packaging and perhaps most importantly, your website. Your website should convey all sorts of information to the individual accessing it at a moment’s glance, encapsulating your brand’s entire image in a small snippet of visual information. Often, consumers decide whether they like the look of a brand in a split second, which helps to explain why studies have found that so many sites are left within just seconds. It is clear that branding can make a profound difference in terms of whether people continue to your site, browse your stock, and take a look at the services you have available. If you can’t get people past this stumbling block, your business will inevitably fail.

So, you need to convey your brand identity consistently throughout your entire site, from logo to font and colour scheme on various different pages. Your web developer is likely to keep this in mind regardless, but it’s perhaps best to discuss it with them before they get started to ensure that they have a full understanding of your brand and its unique aesthetic before getting to work.

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