If you’re running a business and you don’t know the benefits of SEO by now, it’s likely you’ve been living in a cave somewhere. Digital marketing is a must have for most businesses around the world because it gives you the potential to reach audiences that traditional marketing can only dream about. But, is SEO really the superhero we all believe it to be? Can a business rely heavily on SEO without worrying about other aspects of digital marketing? Here are some things all businesses need to consider.
Many business owners assume that using SEO in their content is like a type of fairy dust. All you need to do is write a relevant post and sprinkle it with some SEO brilliance to encourage website traffic and convert that traffic into sales. However, with algorithms changing as quickly as the weather, it’s not as safe as it sounds, unless you’re working with an SEO and PPC expert.
In fact, if you do your research, you’ll find that many businesses have built their success via blogs that have had expert posts, instead of posts doused in SEO magic. Writing about something you’re an expert on and airing innovative thoughts can usually get you just as much, if not more readership than keywords. Focus on solving your readers problems and delivering useful content above all.
Don’t Be a Google Pleaser
Oh, how Google love to taunt us! The company are constantly making changes to provide their users with the best results, which leaves business owners guessing at how to please them. Sure, you can find some great SEO advice from Google, but they aren’t the be-all and end-all. If you’re constantly making your marketing choices based on the latest tease from Google, you may be inadvertently taking your eye off the ball.
It’s important to be aware of the changes that Google makes, but don’t drastically change your website and content based on every sniff of information.
Get Traffic Quick Scheme
So many businesses make the mistake of giving into SEO fear. They watch their competitors make SEO changes and sit and stew on Google algorithms and decide to make quick changes that they think will drive more traffic, even if it’s just for a short period. Don’t bother! If your competitors are beating you as far as SEO goes, you need to invest time and effort into researching your current position and what choices are best for you. The SEO methods your competitor is using may work brilliantly for them, but may work poorly for you.
Don’t Jump Straight into It
Many small business owners assume they’ll need SEO straight away. That isn’t always the case. SEO is made out to be such a big deal, but the truth is, many small businesses could use the money better elsewhere. For most small businesses, it’s better to focus on other areas and wait until the business is established to give your full attention to an SEO marketing plan.
SEO is a fantastic tool that can benefit many different businesses, but don’t use it as an excuse to skip other important steps.