SEO is one of the top marketing buzzwords floating around today. Anyone with a business or a website is looking to improve their SEO and get a better search ranking. As such, there are loads of articles and resources claiming to hold vital information to help you do just that.
Unfortunately, amongst all the good tips a few myths are hanging around too. The problem is, many people fall for these myths and believe them to be true. As a result, they might start doing things that hinder their search engine optimisation rather than improve it.
Keeping that in mind, I’m going to debunk all the biggest SEO myths that are still around in 2017. Take a look at them down below to find out more:
Meta Descriptions Are A Huge Ranking Factor
I’d say meta descriptions became the talk of the town around eight or nine years ago. Everyone thought they had to optimise theirs with keywords and phrases to rank highly. In truth, this was the case a long time ago. However, meta descriptions have lost their importance due to various Google updates.
Nowadays, they’re used mainly as a descriptive tool for users. Your meta description gives users an idea as to what your page is about, which may convince them to click it. But, there’s no need to try and pack as many keywords in there as possible to try and boost your ranking. Google doesn’t care about meta descriptions as much, and they’ll even produce one for you if you leave yours blank.
Content Is All That Matters
This is a really recent myth that so many people are starting to believe. Google has made it clear for some time that they really value content. This is purely because they want to rank sites based on which ones provide the best experience for users. Sites with great content do just that, so they rank highly.
However, the mistake people make is that they think content is all that matters. They believe they can produce great content, sit back, relax, and watch their ranking fly through the roof. This simply isn’t the case at all. Otherwise, every SEO agency in the country would turn into a content creation agency instead. Don’t solely rely on great content, use it in conjunction with great web design, good keyword targeting and density, link building, and so on.
Link Building Is Dead
Speaking of link building, it’s a very common myth that link building is dead in 2017. I think you can pinpoint this myth back to an algorithm update a fair while ago. Back in the early days when SEO was first becoming popular, everyone would use link building to get ahead. The issue was that they were building links by any means necessary. They’d spam links on random websites just to create more backlinks to their site. As you can imagine, Google noticed this and put a stop to it with an update that penalised anyone caught spamming links inorganically.
As a consequence, many people took this to mean link building as a method of improving SEO was dead. In truth, it’s still one of the top ranking factors to this day. The difference is that you need to build links naturally and organically. The best way to do this is by getting people to link to your site naturally in the content on their website.
The Number One Ranking Is The Main Aim
Many people believe the myth that the whole aim of SEO is to get your pages to the number one ranking spot for your keywords. While this would be super, it’s not actually true. Yes, the number one spot carries a lot of weight with it. You’re the first site people see, and it makes you seem very trustworthy.
However, no evidence suggests the number one ranking provides more benefits that say the number two or three ranking. Anyone with a website in the first five or so ranking spots will have an even chance of being clicked on. Technically, the main aim of SEO is simply to improve your ranking and get in those prime visibility spots. But, the aim isn’t to do whatever it takes to reach number one.
These are undoubtedly the four biggest SEO myths travelling around the web in 2017. I’ve debunked them all, so you now know not to fall for them. Feel free to leave a comment with any other myths you might’ve heard, and tell me how many of these you believed until today!