Should You Advertise for Reach, Likes or Shares?

Should You Advertise for Reach, Likes or Shares?

Metric Month continues here on That Marketing Punk! In a previous post about getting started with Facebook ads, I briefly covered how I think you should plan out you first social ad campaign. Today, I’m going to go into a bit more detail about it. In other...
First Page Positions in Google Down from 10 to 8.5

First Page Positions in Google Down from 10 to 8.5

So I know this is Metric Month on here, but this is pretty big news really so I can’t really let it go… Searchmetrics has released a new industry study analysing the SEO (organic) industry and ranking world in detail, and they found some very, very...
The Difference Between Users, Sessions and Page Views

The Difference Between Users, Sessions and Page Views

Hello again! So, as October is going to be a month of looking at the stats, metrics and analytical data behind digital marketing, today I’m going to discuss Sessions and Page Views. These are two metrics that anyone who has ever logged into Google Analytics, looked at...
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