Efficient ecommerce SEO generates traffic, boosts conversion rate and defines the success of a business. Magento is undoubtedly one of the most SEO-friendly ecommerce platforms around. There are many techniques that can make your Magento online store visible to prospective customers.
This article lists the key points that will make your store SEO-friendly.
Hosting is an essential aspect of the overall performance and optimization of your Magento store. Magento hosting is not only important for the performance, but also for the optimization of your online store. For search engines, the speed of the website is an important quality that determines the position of the website in search engine results. Thus, the higher the speed, the higher are the chances of good position in search engines.
Unique Product Description
Unique descriptions of the product make your website stand out while avoiding duplicate content. If the descriptions of your products are similar to the manufacturers’, it might result in search engine penalization and might not even be indexed. Additionally, if you have multiple stores with similar listings, you’ll need to be extra careful and lookout for duplication of content.
It is also important that you include several keywords in the description so that search engines could include the pages of your store in related search result listings. All in all, it is essential that you make the most of your product description to entice customers and improve conversion rate.
Customers who know what they’re looking for typically use long-tail keywords. Hence, a product optimized for relevant keywords has a higher possibility of being visible to customers when they search for it. Long-tail keywords are usually more than three words. For best results, the keywords should include the name of the brand and the exact name of the product.
Meta Titles and Description
Meta titles and descriptions are probably the most important factors of SEO for Magento stores. They are important because they help search engines understand the page. The Meta description is a rich text snippet that appears in search results and is the first thing that a potential customer sees. For meta descriptions, you can add relevant details of the product using long-tail keywords.
Clean and Search-Friendly URL
One of the biggest troubles faced by stores powered by Magento is the format of their URL. Default URLs generated by Magento are anonymous subdirectories created for individual product pages. You can rewrite the URLs using appropriate keywords and subcategories and enhance your onpage SEO ranking.
Using short URLs with keywords relevant to the product is an effective way of ensuring uniqueness, optimization and helps search engines and customers in understanding what to expect from the product page.
Create a Sitemap
The ability to automatically generate XML sitemap is one of the most useful features of Magento. Merchants can customize the sitemap of their online store as per their needs. Overall, sitemaps help search engines locate information of the store and improve the SEO.
SEO is an essential factor in the success of any online store.The aforementioned guidelines ensure that your website is SEO-friendly and converts customers who are ready to buy.
If you have any questions or suggestions please feel free to leave a comment in the section below.