There are many small business owners out there who claim that digital marketing doesn’t create positive results. That’s their perception of the process, but it isn’t an accurate statement. People who think that tend to have made some common mistakes when trying to promote their companies online. With that in mind, this article will outline some of those errors in the hope of pointing entrepreneurs in the right direction. If digital marketing doesn’t seem to work for a brand, they’re probably making some of the mistakes mentioned below.

Not making use of free promotional channels

Firstly, it’s important to note there are many different marketing tools out there that don’t cost anything to use. For example, social media is a godsend for business owners, and all companies need to open pages to promote their activities. News sites like are a good place to check out the best platforms available right now. However, lots of firms make headway with sites like LinkedIn and Instagram. Just make a list of all the free promotional channels available and then build a strong presence on each. With a bit of luck, that should create a lot of interest in the brand.

Not employing expert assistance

Unless company bosses want to hire advertising specialists in-house, it makes sense to outsource some of the processes. For instance, lots of small business owners would benefit from outsourcing:

  • Social media management
  • PPC advertising
  • Mailing list creation

It says at and similar sites that Google Adwords is the best tool for driving traffic to any website. However, it’s also one of the most complicated to master. For that reason, many entrepreneurs pay experts to manage their Adwords campaigns. In most instances, services of that nature are not going to break the bank. Still, it’s almost impossible to get the same results in-house without employing someone with the right qualifications and experience.

Not spreading the marketing budget

As discussed above, it’s vital that business owners don’t put all their eggs in one basket. Instead, they should spread their advertising budget as widely as possible. Be sure to invest in social media and Adwords, but also think about real-world promotion. Some companies would benefit from attending trade shows and exhibitions. Those who sell original products might even get decent results from TV or radio ads. Whatever happens, it’s important not to rule anything out or take anything off the table. So, allocate more cash for marketing this summer, but spend it wisely!

If digital promotion isn’t working for a company boss, it’s because they’re making some of the mistakes listed above. With a bit of luck, reading about them today should encourage more entrepreneurs to make the right moves in the future. Online advertising is cost effective, and it’s much easier than traditional means of promotion. So, anyone who struggles to reach their target markets is doing something wrong. If all else fails, just remember there are professionals out there who can manage the process from start to finish. Sometimes business owners just have to invest in their futures. Good luck!