As you may have read in my previous post, I’ve been spending a lot more time on Twitch recently (you can read that here). But as well as all of the other things that I’ve noticed and learnt about streaming on Twitch, I have also seen just how big Twitch’s coverage of eSports really is!
So I wanted to talk about how Twitch handles eSports and live events.
A Massive Reach
One of the biggest things that I can say about eSports coverage on Twitch is that the reach is astronomical! I mean, seriously, it’s actually pretty crazy how many people watch eSports on Twitch. For example, back in 2016, people had watched over 800 million hours of eSports on Twitch. That’s the equivalent of over 33,333,333 days, or 91,234 years! Is that not absolutely massive?
As someone who works in marketing during the day, the idea of getting an event seen by even 1% of that is a dream.
That figure alone shows just how powerful Twitch is for eSports, and why so many eSports events are shown live on the site. You can easily see why Esports and Twitch go hand in hand, with sponsors wanting to get a piece of that coverage and reach.
Great Sponsorship Deals
Continuing directly on from the previous observation, and again putting my marketing hat on, Twitch really helps the various eSports events get funded by offering a huge incentive for sponsorship. You may not really know how much sponsorship of an event costs, but getting your company or product listed as a sponsor is really expensive!
You have to really work out whether the brand awareness and potential business you could get from the sponsorship is a good return on investment for the cost of that sponsorship. Without going into too much detail and boring you all with my day job, you have to calculate how much money you are spending for every 1,000 people who will see your sponsorship ad. Typically, this is quite high, but the reach on Twitch means that the number of people seeing you increases exponentially!
That makes these eSports events far more attractive to potential sponsors, in turn meaning that the events how more budget to put on amazing shows and offer great price pools. That can only be a good thing!
Additional Revenue Streams
In the end, eSports events need to be profitable. Yes, they are entertainment for us, but eSports is all big business these days and events need to be able to cover their costs, have a prize pool for the competitors, pay staff and still make some sort of profit. Sponsorship deals, naturally, have a huge hand to play in this. However, another reason why eSports and Twitch go so well together is the additional revenue streams that Twitch offers to these events.
For example, if an event is always live-streamed on a specific channel, then it means that channel will grow in popularity, giving advertising revenue from the stream as well. But that’s not all. It will also mean that there will be people willing to donate or subscribe to that channel – both of these methods of support will give financial growth to an extent.
And That’s All Folks
As you can see, Twitch is a great platform for eSports, offering incredible levels of viewership as well as brilliant opportunities for sponsorship and revenue growth. It makes perfect sense that so many eSports events are broadcast on Twitch and I look forward to seeing these events grow even more.
Have you watched an eSports event on Twitch? How was your experience? Let me know in the comments below!