Marketing is key in the world of business; without marketing and marketing campaigns, businesses wouldn’t reach their customers or subsequently their profit targets. So, as you could probably tell, not having a big enough marketing fund to be able to market could prove to be big worry for business owners. But, there are ways to market with a small or even non-existent marketing fund. Read on find out how.
Use the Internet
Provided you pay whatever you need to pay to your Internet or Broadband provider, your business will be able to use the Internet as a marketing tool and even make money out of it.
To do this, you’re going to have to be well versed in art of SEO’ing; if you’re not, then make sure to get the latest SEO news from Mass Appeal. By doing this, and then by embracing the world of search engine optimisation in your next marketing campaign, you will be able to get your business the attention and traffic it needs without having to spend big. When it comes to SEO, just remember to manage yours in a way that makes your business pop up straight away on search engines when your market is searched or your geographical area is searched.
Something else that you should be doing, or more to the point embracing, is Google My Business. When you make a GMB account you allow yourself the chance to put all of the information that is vital to your business such as where you can be found, your opening times and what you offer, slap bang in the middle of the web. Thus, you will be able to market your business (again, without spending too much) in a way where you do the marketing, and just leave it there to naturally accrue attention and custom by itself.
Hand out business cards
Business cards are a great way to market, and they’re cheap to make in the first place. Yes, by having a batch of cards created that document your business’s vital information and then handing these cards out you get your message across directly to the target audience, and that is what all marketing campaigns seek to do. What’s more, your card is more than likely going to end up in somebody’s wallet, which means the wallet bearer will always be carrying your business’s information around with them and will always have easy access to it should they ever need you.
Host on-site talks
Hosting talks is a great marketing technique as it is a great way to, A, drum up business through networking, and B, show yourself to be knowledgeable and trustworthy in your field — both of which are likely to result in your making a profit somewhere down the line. And, when you host said talks on your business’s site or in its workspace, you won’t have to pay to rent a space to do so. So, get sending those invitations out, get the drinks and snacks in, get that microphone working and host your very own talk come networking event as soon as you can!
For more advice on how to market your business on a shoestring budget, make sure to click here.