Marketing is all about presenting the right image and message to potential customers. But just how can you do this in the digital age? Actually, it’s not as hard as you might think. In fact, there are many ways that digital technology provides us with better opportunities for doing this. Just read on to find out what they are.
Give them the feels
In many people’s opinion, the best type of marketing is one that creates an emotional connection between your brand, or product and the consumer. That means instead of coming from a rational this is what we can do for your perspective, your marketing in the digital age should encompass the feeling that you will create in the customer when they use your product.
To do this, you may use video and images that focus on the emotion over the product itself like the gorilla Cadbury’s adverts or even the Herbal Essences campaign. The advantage here is that you don’t have to go for a full on TV commercial but can use shorter videos and genuine testimonials through online platforms to explore the emotional benefits of your products instead. Allowing you to give your potential customers the feels at a fraction of the cost and hassle.
Your website needs to be stellar
Having a good website is something that is essential for effective marketing in the digital age. It’s also something that most companies think they have. Unfortunately, the truth of the matter is that it’s still a very small percentage that use their websites to their full capacity. Yes, cloud capacity social media integration is good, but only just.
In fact, your marketing strategy may be much better served by getting some well-respected web designers to work on it. Allowing it to be as interactive, convenient and connected to the Internet of things as possible. Just remember here, that the future of marketing is intertwined with the future of information technology. So it’s vital that your website always stays ahead of the curve.
Personalise your marketing
Lastly, personalising your marketing is an opportunity that the digital age presents. As you can identify particular groups and issues to target through the collection of big data. This is so useful because the more specific you get with your marketing, the more effective it is likely to be. After all, it’s much harder to ignore a message that seems to be tailored towards our lifestyle and goals as it resonates with us than it is to brush one off that could be directed at anyone.
By making marketing messages more personalised and helpful to specific groups, your customers will feel listened to, valued, and that they have a personal connection with your brand. Rather than seeing it as a faceless corporation just out to get their money.
This is truly an essential aspect in convincing them to make a purchase with your company as opposed to your competition. It also fosters brand loyalty, as customers will feel its much more of a two-way relationship.