It is common practice for businesses to revamp their website every 2 to 5 years. The reasons behind a change of website are naturally varied, but more commonly, it’s about bringing the digital presence into the modern age. Maybe your website isn’t responsive – this is especially relevant if you are using a mobile version to display a selected amount of informative pages to your visitors –, or you want to use an interactive design that is more engaging to the visitors. Whatever your reason, you need to make sure that the new website will be reading to hit the track as soon as it’s live.
Your visitors have no interest in waiting for your website to be ready to fulfill its functions. In other words, it has to be working when you switch to the new design. Of course, you can gradually add new functions, and create more content, but it’s important that the result of the rebranding or redesign project is navigable, usable and valuable to your visitors. So how do you get it right from the start? Simple: you make sure that you use a tested design, you follow the indispensable SEO basics, and you make sure to publish engaging content.
Get A Design That Works – Or Work On It
A new web design always starts with an audit of your needs and wishes with a professional agency. Rouge Media website design agency is a name you can trust with a web refresh, as it’s what they’ve done successfully for many real estate agencies and online retailers. The key to finding a web design expert is to check their industry experience so that you can find someone who’s worked on websites similar to yours and who can blow a wind of modernity into your digital branding strategy. Naturally, a great designer is one thing.
But you also need a great UX analyst to study visitors’ behaviour and provide recommendations for the optimal navigation paths. It’s likely that you’ll need to run UX experiments on your website before and after the launch to guarantee continual improvements.
Understand SEO Factors Before You Produce Content
When you bring a new website to life, you might find yourself reconsidering your SEO strategy. That’s pretty standard, as new websites are often synonymous with new sitemaps and new pages. So how to avoid a big drop in the rankings? Follow Google’s preferred ranking factors, starting with valuable and real backlinks from websites with a high DA. Keep a clear keyword distribution throughout the page, from the page title, the H1 title, and naturally the rest of the content. But beware of keyword stuffing! Technical factors such as page speed and responsive design are important ranking facilitators too.
Write Content That Moves People, Not Marketing Bullsh*t
So you’ve got a user-friendly design and solid SEO factors? Great. Now let’s talk about your actual content, and more exactly how valuable it is. Creating content for the sake of buffing up the website is not a good solution. Your content needs to be meaningful to your users. Otherwise, it’s just a pointless exercise of place holding.
A good piece of content requires time, research and a form of engagement for the reader – either emotional or intellectual, or both. By the way, the question is not: how can I create a new page, but instead what do my customers want to know. To put things in simple and harsh words, writing crap interests no one.