Define a market
Yes, defining and targeting a specific market and demographic may seem detrimental, as it cuts down on potential business being made with a wider audience. However, by defining a market you will be able to focus your abilities in a much more focused fashion and ultimately give yourself the best chance possible of making a success of it. And one the wider audience see your success, they’ll want a piece of you anyway. So, find a niche and never allow for it to broaden itself.
Bring everything to life
Customers like to see and feel that a business is real. It wants to put faces to names. It wants to put names to faces. It wants to see all the individual personas within a business come to life: from yourself right down to your employees. A good way to do so is to allow for each of your employees to create a bio for themselves on your business website. This a cost effective, and generally effective, marketing strategy because it allows for customers to know exactly who they are doing business with. And, in this day and age, knowing exactly who they are doing business with is every customer’s dream.
Get some help
As much as you’d like to do everything yourself. And as much as you’d like to have to not outsource or seek help externally. Sometimes in business you have to: when attempting to save a failing marketing campaign, you have to. This help could come in the form of a branding agency. What such an agency would do is give your branding the kick up the bum it desperately needs by installing clarity and direction within it. You should never let the knowledge and experience of such an agency go to waste, so just ask for help.
Remember, not every marketing campaign is going to hit the ground running right away. Not every campaign is going to garner the attention it was supposed to right off the bat. Sometimes, it’s about giving it time. How much time you can afford to give it is subjectively based on how much you have spent on it and how much you really have riding on it. But, if you can, just give it time. If you do, you will soon start crushing your marketing problems, or maybe even see that there weren’t any problems with it to begin with.