In most industries, competitivity naturally leads to innovation as companies search for ways to fight for their slice of market share. The gambling industry is no different and, in fact, could be regarded as among the most competitive industries as there isn’t anything approaching a monopoly at a national or global level. Does that lead to innovation? You bet it does, and in more ways than just cool new tech. Here are some of the best new features added to gaming apps and sites in recent times:

Build-a-Bet/Your Odds etc.

While betting companies will innovate, they aren’t so shy about copying each other once something is seen to work. The ‘Build-a-Bet’ feature essentially allows you to construct a tailor-made bet made up of a series of related or, somewhat, unrelated markets and has been appropriated by most top bookies. For example, It’s possible to use Bet365’s Bet Builder to create a unique bet for the Leicester City vs Manchester City Carabao Cup Quarter Final (18th Dec). A bet like Riyad Mahrez to score anytime, Leroy Sane to be booked and over 13 corners awarded throughout the match can be combined for odds of over 74/1.

NetEnt’s Betting Widget

While live dealer tables are now firmly part of online casinos and available on most apps, a possible game-changer was launched in time for the FIFA World Cup back in the summer. In short, NetEnt – one of the top software developers of live casino games – was able to offer live roulette tables with the dealer taking bets on the football. Real dealers taking your bets on sports on your phone or computer. Nothing like it had ever been launched before and a little bit more development will be needed before it’s rolled in every online casino, but it’s a further blurring of the lines between the online world and the real one.

Television Price Boosts

One, perhaps unseen, innovation around sports betting is how quickly odds and markets can be updated in real time. If you are watching a live Premier League game on television, you will now see updates from the bookmakers at half-time offering a boost on a particular market, such as a specific player to score next. It’s quickly updated on the site or app. All top brands like Paddy Power, Ladbrokes William Hill and Bet365 now do it, and you can follow the link to read more about those bookies and their app features, bonuses and markets.

In-Play Horse Racing Betting

Again, live betting is nothing new as we have been doing it on football for a few years now. However, often overlooked is how new technologies offer fast-paced updates for live horse racing betting after the race has got underway. Picture this: The upcoming King George VI Chase (26th December) and the favourites are Might Bite (3/1), Waiting Patiently (5/1) and Politologue (11/2, all odds from Bet365). However, a quarter of the way through the race you see the favourites are struggling and you fancy Bristol De Mai (15/2) looks in great shape. The options for horse racing punters to make the decision after the race has started is huge, as they can sense how the horse is taking to the ground, fences and so on. A big innovation that doesn’t get enough coverage.

The Literal Rise of Progressive Jackpots

A quick, final, word on progressive jackpot games at online casinos. While they have been around for a while, the increased interconnectivity of casino software and games networks means they are bigger than ever before, more frequently paying out £1 million+ jackpots. More connected players might mean a lower chance of winning, yet – like a national lottery – the prizes are almost always life-changing.

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