Some people may be lured into a false sense of security when it comes to running an online business. It may be seen as the ideal option when it comes to having your own business. Working from home is flexible, and being able to feel passionate about what you do is an added bonus. However, there are some forgotten aspects of running an online business, so I thought I would share with you some of the things you should be considering.
Where you should be working
Running an online business seems like the ideal scenario when it comes to starting up your brand new business. Being online means that you don’t have the overheads or lease agreements that a shop or retail premises could afford you. However, you still need to work on the business and store stock and one of the ideal places to do this is from home. So a great tip is to ensure that you have a dedicated space to work. This helps you to get a good work and home life balance as well as being able to concentrate on work when needed and home stuff when you want to. It can be quite tricky, but there are some great examples of how to create good home offices online.
Packaging and logistics
Packaging and logistics are very important to your business, and so you may want to spend some time ensuring that you get some sort of system in place for this. Perhaps having days dedicating to packing up orders or spending a certain amount of time on it each day including when you need to make drops to courier companies or post office runs. Having custom labels as well can help solidify your business and brand and can make life easier by just being able to be stuck on when you are sending an item out.
Injecting personality into your social media posts
As a small business owner, it is important for you to establish your online presence and social media is a great way to do that. But what more businesses are doing is injecting their personality into their posts. People buy from people, and although your business is online it doesn’t mean that they can’t see the face of the business through social media or get a behind the scenes look of what you do from a business point of view. This is when functions like Instagram Stories and also Facebook Lives can really help.
Committing search engine suicide
The online world is pretty saturated these days, so you want to try and make sure that your business can be seen. This is where search engine optimisation can help. It enables you to add keywords to your content, and also have direct links back to your website by being featured elsewhere. This then shows search engines that you are a recommended and credible site as your domain authority rises and ranking. There are plenty of tutorials online on how you can make sure that you don’t commit search engine suicide and help to make your site visible.
I hope that these tips help you successfully run your online business.