So then, time for my first Digital Marketing blog post. This one is actually about a blog post I wrote for Brave Creative’s blog, detailing Trust Flow and Citation Flow. So, to read the full blog post that this discusses, click here!

Did you read it? No? Go on and read it then!

Done? Ok, good. So now that you have a basic understanding of what Trust Flow and Citation Flow are, and why they can be helpful, I just wanted to expand upon it a bit further. As I mention in that blog post, there is no hard and fast rule as to whether a specific Trust and Citation score is good or bad. Instead, you have to take everything with a pinch of salt until you put multiple pieces of data together.

And that is something you will hear me talk about a lot; data. One thing that has helped me in this buisness is the fact that I am a data junkie.
Now, one other tool I use whenever trying to determine whether a website is good to have a link from is Search Metrics. It’s a wonderful little tool that shows some ranking information, but more importantly, it shows a metric called Visibility.

This is a score out of an infinite number that basically rates how visibile you are on the internet based upon a number of factors. It is a great way to see how successful a website is, but even more useful is being able to look at the past 2 years (or even 5 depending on how much money you are willing to spend) and see how the Google Algorithm updates have affected a website.

The following is an organic visibility graph showing 2 years of visibility and all Google updates within that time.
search metrics screenshot

As you can see, by looking at the little G logos, we can see what happened to the website’s visibility after the update, as well as seeing which update it was.

This information is invaluable when looking at websites that are either already linking to you or that you are thinking of contacting for a link. The last thing you want is to get a link from a website currently suffering a Panda penalty, for example.

So, it is imperitative that you always examine a website in depth before approaching them for a link. Remember, that link will be one of the factors that Google judges your website on, and although it sounds a bit stuck up, you really want to make sure the “right” websites are linking to you!

Do you guys use Trust Flow, Citation Flow or Search Metrics when looking at linking or potential link sites? Or do you use other tools? Let me know in the comments!

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