E-commerce has consistently been on the rise for years now, so it’s not surprising that more and more business-people are taking their companies, products, and services to the world wide web. Some use their webpage as an accompaniment to a brick and mortar store, while others solely operate online. When it comes to selling online, there’s a perfect fit for almost anyone! However, did you know that most online businesses fail within their first year of operation?

Very few make it past five years. Why? Well, people invest so much hard work and effort into their setup, but mistakenly think it’s all plain sailing once they’ve launched and cease their hard work. What people need to understand is that once they’ve launched their brand, the hard work has only just started. From this point on, it’s the company owner’s responsibility to ensure that people browse the products, and push through sales. To achieve this, however, you need to direct people to your page in the first place. Here’s how to go about it!

SEO

“SEO” stands for search engine optimization. This is essentially a business practice that involves getting as much traffic to your webpage by getting links to your site as high in search engine results as possible. This makes practical sense. When consumers want a certain item or are trying to find your brand, they make use of search engines and generally limit their search to results that appear on the first page. There are various search engines out there, and it’s important that you engage with each of them.

Generally speaking, Google tends to be the most effective and the option that will bring you the best results, so should be the search engine that you focus your main efforts on. This is because it is the most popular search engine. 1.7 billion people make use of it, so you want to appear as high in the Google search results as possible in order to get the greatest exposure, make the most sales and generate the most profit. However, if you prefer other search engines such as Bing or Yahoo, don’t worry, you can focus on them too. Set up an SEO campaign from an experienced agency such as Boson Web. They will be able to give you the best results.

PPC Advertising

Once you’ve got people on your page, it’s important that you maintain constant consumer interest in it. Just think of your webpage as a product. Nowadays, there are more advertising options than ever. Generally speaking, it’s best to avoid traditional forms of advertising, such as leaflets and posters. You need something with a direct link to your page where people can click to be redirected. PPC fulfills this role perfectly. What’s more? PPC stands for “pay per click,” so you only have to actually for each person who is directed to your site. Bargain!

These are just two different ways to direct traffic to your webpage. So try them out sooner rather than later to rake in the benefits for your business!

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